Had someone told me they were going to sneakerize their software, I would have assumed they were going to make it compact enough to fit on a single CD. The advice I would have given them would have been completely off target if they were actually intending to create a variety of slight modifications of the same product. Either they would have lost money, I would have lost professional credibility, or both.
Jargon usually serves to confuse people more often than to clarify things. Make sure you say what you mean. Make sure the person hearing you understands what you actually are saying, not just what they think you might be saying. You will be better off in the long term.
Here are some related thoughts: