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General Manager

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Definition: A General Manager has broad, overall responsibility for a business or organization. Whereas a manager may be responsible for one functional area, the General Manager is responsible for all areas.

General Managers manage through subordinate manager. However, a General Manager may have individuals reporting to him/her who are not managers.

A General Manager has the power to hire, fire, or promote employees.

A General Manager is responsible for higher level planning than a manager. A General Manager is often responsible for the overall strategic planning and direction of the company or organization and leaves the day-to-day management of the various functions to the managers.

**See the full Glossary of Business Management Terms and Abbreviations

Also Known As: GM
Examples:
The General Manager provided strategic direction for the whole company.
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