This management tip is intended to help you focus on a key issue that is important to your success as a retail manager.

#R17: Appearance Does Matter. It may be a sad commentary on our superficial society, but appearance does matter. Whether it's the packaging on your product, the first impression you make when calling on a new client, or your company's web site people notice how things look. They care about how things look and make judgements about you and/or your product based on appearance.

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