This management tip is intended to help you focus on a key issue that is important to your success as a retail manager.

#R12: Don't Be A Demotivator. Your job as a leader is to get and keep your people motivated and working toward the common goal. Demeaning them, to their face or to others, erodes their motivation. So does dismissively telling them that their ideas "are stupid". Watch your own actions to be sure you aren't defeating your own efforts by demotivating your people.

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