The 22 Immutable Laws of Marketing
If you design an airplane that violates the Laws of Physics, it won't fly. If you design a marketing campaign that violates the Laws of Marketing, it won't fly either. This book tells you what to avoid.

Aeron Chair
The Aeron is a solid, well-built product. It is a comfortable chair that is easily adjusted to your preferences. A nice chair, but ....

Complete Idiot's Guide to Social Security
Has what happened at Enron got you thinking a little more about your retirement; doing a little planning for your personal financial future? If so, and you live in the United States, this is a book you need.

Good To Great: Why Some Make The Leap...and Others Don't
The most important Business Leadership book I have read in a long time, Jim Collins' prequel to Built To Last is packed with leading edge thinking, clear examples, and data to support his conclusions.

Obsessions of an Extraordinary Executive
Patrick Lencioni has written this superior management book as a "leadership fable". Short at 180 pages, it is full of useful ideas for right now and is an easy read - a must read for any manager.