It can be tempting to search extensively for the perfect candidate for your job opening, but it's not cost effective. First of all, there is no perfect candidate and, secondly, if there was one you wouldn't be able to afford the salary they would require. Focus instead on finding the best candidate.
And as you are searching for that best candidate, don't overlook the internal candidates. The article The Best Candidate May Already Work Here reviews the process and points out the three major factors that make an internal promotion a better choice than an external hire.
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