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John's Management Blog

By F. John Reh, About.com Guide to Management since 1997

Guaranteed Customer Satisfaction?

Friday February 25, 2005
Is guaranteed customer satisfaction possible, or is it a pipe dream? While some would have you believe that it is not possible, the truth is that guaranteed customer satisfaction is not only possible, it is essential. Unless an organization sets guaranteed customer satisfaction as its goal, it will never realize the kind of customer loyalty needed to survive in an increasingly competitive market. Read Guaranteed Customer Satisfaction to find out why it is essential and what you can do to move toward that goal.
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